Airplane Read of the Month
I know what I’ll be reading as I head to Sin City (Las Vegas) at the end of the month for the 25th Anniversary convention of the International Gay & Lesbian Travel Association.
Among the guest speakers at the meeting of 325 travel professionals is the author of the new book “Gay and Lesbian Tourism: the Essential Guide for Marketing.” Jeff Guaracino just happens to be from my hometown of Philadelphia (AKA The City of Brotherly Love. Uh huh.).
His landmark campaign was called Get Your History Straight and Your Nightlife Gay, which instigated major gay tourism increases in Philly and inspired other cities to initiate efforts to provide a welcoming environment for GLBT visitors.
Some of the anecdotes may help readers make new travel choices and also help us all understand the courting techniques being practiced on us by destinations and travel businesses.
Be a savvy traveler. Read this book before you plan your next trip.
PS RainbowTourism.com is the IGLTA Ambassador for Australia and New Zealand and will be attending the Vegas confab. If you live in the area, be sure to drop by the Travel Expo on Sat. May 3 to get vacation planning brochures and destination information.