#LoveTravels when you can be yourself — Marriott
The Marriott hotel chain launched its #LoveTravels marketing campaign this month, targeting lesbian and gay customers with a booking and information website designed to “convey the company’s commitment to make everyone feel comfortable being who they are.”
The campaign is timed to attract attention at LGBT Pride celebrations in New York, Washington and San Francisco.
The campaign has its own dedicated website; hotel-mounted billboards in Washington DC; and is spreading in social and LGBT media. Shot by the photographer Braden Summers, it features the recently out-of-the-closet basketball player Jason Collins and the transgender model Geena Rocero, and invites people to share their stories of travel on social media with the hashtag #LoveTravels.
Just launched website: marriottlovetravels.com
See the video with inspiring stories featured in Marriott’s #LoveTravels project.
Marriott Coutyard Nusa Dua Bali
Did You Know
Bill Marriott is not a newcomer to the LGBT rights movement. In fact, he has been a quiet supporter of LGBT rights for more than 25 years. Marriott International began offering benefits for same-sex domestic partners of their American employees in the late 1990s. Since 2007, Marriott has consistently earned high ratings from the Human Rights Campaign.